Appleton Downtown, Inc. > Facade Grant Program

Economic Development
Facade Grant Program And
Marketing Grant Program

ADI provides a range of grants up to $5000 available to properties within the business improvement district boundaries to assist with improving the look of business exteriors.

For more information and eligibiltiy requirements, please see the Application Form, 2010 Facade Grant or 2010 Sign Board Grant or call the ADI office at (920) 954-9112.

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ADI also offers a Mathcing Marketing Grant Program to our BID members. The goal of the program is to increase foot traffic and ultimately spending in the district through increased marketing of individual businesses and of the district!

PLEASE NOTE: THE MATCHING MARKETING GRANT PROGRAM IS NOW CLOSED FOR SPRING 2010.

ADI will continue to provide image marketing and encourage cooperation in that effort. This program will stretch everyone's dollars even farther by providing a 50/50 match and resulting in a variety of impressions. Each business is unique in how they advertise their business. It is impossible for ADI to reach across all the media venues and hit all demographics. This program allows for your business to customize your message while promoting Downtown Appleton. The program may also offer a first time opportunity for a business to try a new media venue.

How to Apply: A business may apply for a 50/50 Matching Marketing Grant for up to $350. Marketing may be specific to your business or promote an event at your business. The ad is required to use the words "Downtown Appleton" and the Downtown Cool logo bug when possible. A report on % of increase in sales during marketing campaign or event is requested.

How to qualify:
The business must provide a written proposal for advertisements they wish to place and the total amount they plan to spend. Funding will be provided for up to $350 per business (One grant per business). Reimbursement from ADI will be processed once a paid invoice is submitted.

We are encouraging all of our media partners to consider joining in on this opportunity to help spread the message about supporting Downtown and the local economy.
The following media partners are on-board, so $350 will buy you $1050 in advertising! The following restrictions apply: ADI must approve the matching application prior to running ads. Advertisers can not apply matching dollars to an existing ad schedue.

For The Appleton Journal, Kaukauna Times-Villager or Darboy & Sherwood Around Town, contact Jenny Schilcher at 920-759-2000 ext. 125 or cell 920-850-0868 or sales@appletonjournal.com

For The Post-Crescent, contact your rep or Sandy Prinsen at 996-7224. All ads must run prior to April 30, 2010.

For The Northwestern, contact Matthew Osborn at 920-426-6646 or mjosborn@oshkosh.gannet.com.

For The Scene, contact Jim Moran at 920-418-1777 or jmoran1029@sbcglobal.net.

For New North B2B, contact Carrie Rule at 920-237-0254 or carrie@newnorthb2b.com.

For Women Magazine, contact Nancy Meilahn at 920-966-0335 or nancy@mywomenmagazine.com or Leslie Asare at 205-6407 or leslie@mywomenmagazine.com.

For Time Warner Cable, contact Amy Spiegel at 831-9328 or (cell) 378-5365 or amy.spiegel@twcable.com. Ads must be placed by May 31, 2010.

For The Avenue 91.1, contact Roxanne Charles at 920-271-2700 or roxanne.charles@theavenue91.com.

For WAPL 105.7 or WZOR-RAZOR 94.7, contact Jim Reinl at 831-5634 or jreinl@wcinet.com. All ads must run prior to July 31, 2010.

For AM 1150 WHBY or AM 1570 WSCO "The Score", contact Dan Hohnberger at 831-5622 or dhohnberger@wcinet.com. All ads must run prior to July 31, 2010.

For WKSZ 95.9 KISS FM or WCHK-CHUCK FM 104.3 & 103.5, contact Yvonne Baumgartner at 831-5680 or ybaumgartner@wcinet.com. All ads must run prior to July 31, 2010.

For 93.5 WOZZ-Classic Rock, contact Jerry at 733-4990 x102 or 585-3883 or jerry.bal@wozz.com.