Appleton Downtown Inc. gathered local, state and federal resources to keep our community and small businesses informed during the COVID-19 outbreak. This resource will be updated regularly.


7.30.2020: Governor Evers has declared a Public Health Emergency and issued an Emergency Order requiring individuals to wear face coverings, statewide, effective August 1.
Review FAQ's relating to the new executive orders here:
Learn more about Executive Order #1 requiring face coverings statewide:

We’re All In initiative includes $2,500 cash grants to assist with the cost of business interruption or for health and safety improvements, wages and salaries, rent, mortgages and inventory.

  • Grants in the amount of $2,500 will be available for small businesses with 20 or fewer FTEs impacted by COVID-19 that have not already received WEDC COVID-19 assistance.
  • Up to 30,000 businesses may receive grants.
  • The application period for these grants will open in June.

City of Appleton Lifts Safer at Home Order; Issues Local Guidance  

May 15, 2020 – Effective immediately, the City of Appleton is lifting its Safer at Home Order and issuing local guidance to its community.  

On May 14, 2020, the City of Appleton enacted their version of Safer at Home. The order was put into effect to allow legislators time to create statewide rules ensuring a safe reopening of businesses and activities. Mayor Woodford has been in contact with the Governor and members of the legislature, and it has become clear there will be no immediate legislative action taken to create new rules or guidance to state residents.  

Mayor Woodford stated: “It is deeply frustrating and disappointing that the legislature and Governor will not work together, or even attempt to do so, in the interest of statewide health and clarity.” He continued, “The people of Appleton are frustrated and confused as a result of this inaction, and we are not going to wait for the State to act if they aren’t going to anyway.” 

The City of Appleton is issuing local guidance to ensure continued vigilance against COVID-19. This guidance includes:  

“The Supreme Court’s ruling did not end the pandemic,” said Health Officer Kurt Eggebrecht. “Along with our partners we continue to monitor and respond to this public health emergency.”  

The City of Appleton will continue to address all positive cases through contact investigation, reporting findings to the community and taking necessary steps to prevent and address future outbreaks should they arise. 

City of Appleton programming and services will only resume when safely possible.  

Residents and businesses are urged to proceed with resuming activities cautiously. COVID-19 outbreaks remain a significant threat and could jeopardize the health and safety of residents and the continuity of important services.   

CARES Act: Passages of the CARES Act (the Coronavirus Aid, Relief, and Economic Security Act) - CLICK HERE for a summary from the U.S. Chamber

- Information for Wisconsin workers from Senator Baldwin’s office – READ MORE
Financial Assistance: Businesses may be asked to supply the following information as part of loan application processes. (Don’t forget to check with your accountant or lender prior to completing the paperwork.):

  • Tax Information Authorization (IRS Form 4506T) for the applicant, principals and affiliates.
  • Complete copies of the most recent Federal Income Tax Return - Two Years
  • Schedule of Liabilities (SBA Form 2202).
  • Payroll Reporting for 2019 and YTD 2020
  • Personal Financial Statement (SBA Form 413)
  • Monthly Profit and loss statements – Two years
  • Monthly sales figures (SBA Form 1368)
  • Business that measure backlogs as a tool; utilize pre and post pandemic backlogs to measure lost business opportunities
  • Begin tracking COVID-19 related expenses incurred.

Loans/Grants: CLICK HERE to access additional loans and grants information on The Fox Cities Chamber of Commerce website from various sources.

Federal Resources 

State Resources

Local Resources

Other Small Business Grant & Funding Options

Retailer & Services Resources

Hospitality Resources

List of online shopping and deliver/curbside pick up businesses here.

If you would like to be added to the list, please email