Appleton Downtown Inc. gathered local, state and federal resources to keep our community and small businesses informed during the COVID-19 outbreak. This resource will be updated regularly.

We have received several inquires regarding non essential businesses. We know the Governor’s order is open to many variations of interpretation.The Appleton Police Department has reached out to us to remind you that your business must be closed to the public. 
What if my business or operation is NON essential?
Within the Safer at Home order: All businesses, including Essential Businesses and Operations, shall, to the greatest extent possible, use technology to avoid meeting in person, including virtual meetings, teleconference, and remote work (i.e., work from home). 
All businesses are authorized to conduct “Minimum Basic Operations” under Section 14, which include the following, provided that employees comply with Social Distancing Requirements, to the extent possible, while carrying out such operations: (a)the minimum necessary activities to maintain the value of the business's inventory, preserve the condition of the business's physical plant and equipment, ensure security, process payroll and employee benefits, or for related functions, including where these functions are outsourced to other entities and (b) the minimum necessary activities to facilitate employees of the business being able to continue to work remotely from their residences. 
Share your best practices with us and we will continue to add to the list!  

  • Stay connected with your customers through social media
  • Use safe and reliable shipping methods
  • Angels Forever - Windows of Light posted that they recommend you isolate any deliveries you receive for 48 hours or sanitize them before handling.
  • Spats posted a video on how to use their reservation pick up for take out 


CARES Act: Passages of the CARES Act (the Coronavirus Aid, Relief, and Economic Security Act)  

CLICK HERE for a summary from the U.S. Chamber

- Information for Wisconsin workers from Senator Baldwin’s office – READ MORE
Financial Assistance: Businesses may be asked to supply the following information as part of loan application processes. (Don’t forget to check with your accountant or lender prior to completing the paperwork.):

  • Tax Information Authorization (IRS Form 4506T) for the applicant, principals and affiliates.
  • Complete copies of the most recent Federal Income Tax Return - Two Years
  • Schedule of Liabilities (SBA Form 2202).
  • Payroll Reporting for 2019 and YTD 2020
  • Personal Financial Statement (SBA Form 413)
  • Monthly Profit and loss statements – Two years
  • Monthly sales figures (SBA Form 1368)
  • Business that measure backlogs as a tool; utilize pre and post pandemic backlogs to measure lost business opportunities
  • Begin tracking COVID-19 related expenses incurred.

Loans/Grants: CLICK HERE to access additional loans and grants information on The Fox Cities Chamber of Commerce website from various sources.

Federal Resources 

State Resources

Local Resources

Other Small Business Grant & Funding Options

Retailer & Services Resources

Hospitality Resources

List of online shopping and deliver/curbside pick up businesses here.

If you would like to be added to the list, please email