MATCHING MARKETING GRANT

Appleton Downtown Inc. is pleased to offer a Matching Marketing Grant Program to our BID members. The goal of the program is to increase foot traffic and ultimately spending in the district through increased marketing of individual businesses and of the district!

ADI will continue to provide image marketing and encourage cooperation in that effort throughout the year. The Matching Marketing Grant Program will stretch everyone's dollars even farther by providing a 50/50 match and resulting in a variety of impressions utilizing a variety of media. Each business is unique in how they advertise their business. It is impossible for ADI to reach across all forms of media and hit all demographics. This program allows your business to customize your message while promoting Downtown Appleton. The program may also offer the opportunity for a business to try a new form of media.

The grant may be used for traditional advertising or marketing services such as:  web site development, logo design, social media assistance, rack card design & printing, DTV advertising and video production.  NOTE:  The ad must include the words "Downtown Appleton" and the Downtown Appleton One Great Place logo and ads must be pre-approved.

This program is closed for 2017.  Reserve your grant for 2018 in the spring.  Once the allocated dollars have been spent, the program is closed.

We invite all of our media partners to consider joining in on this opportunity to help spread the message about supporting Downtown and the local economy.

Please call 920-954-9112 if you have any questions.