Heid Music Summer Concert Series
Thursday, June 4 - Friday, August 28, 2026 Starting at $5000About the Event: Feel the beat of summer every Thursday night at Jones Park for the Heid Music Summer Concert Series presented by U.S. Venture! Join us in Downtown Appleton for a night of FREE music, cold drinks, and delicious food. Dance along to the sounds of your favorite local bands as they bring the vibrant energy of summer to life.
Downtown Appleton Farm Market
Saturday, June 13 - Saturday, October 17, 2026 $500/day - $5000/seasonVisit 100+ local vendors along College Avenue selling locally grown produce, handcrafted items, baked goods, flowers, hot food, coffee, meats and cheese, and so more! Each week we will provide a list of vendors and which block of College Avenue they will be located! The list will be available on our website weekly. Please note that the list will updated on the Thursday or Friday prior to the Farm Market on Saturday to make sure it is the most up to date. The list is subject to change after it’s published.
For the Full Season: 10’ x 12’ sponsor booth space for 18 Saturdays. Logo on all promotional materials. $500/Day sponsorship package available upon request.
Taste of Downtown Golf Outing
Friday, July 10, 2026 $350 - $2500Enjoy networking with your Downtown neighbors at the Downtown Appleton Golf Outing at Reid Municipal Golf Course. Golfers will also enjoy a “Taste of Downtown” provided by Downtown Appleton and Northside businesses at each hole on the course!
Logo on all promotional materials. Opportunity to engage with golfers and provide promotional materials or activities. Include business materials or swag in bags given to all golfers. Multiple event packages available upon request.
Chalk Walk
Friday, July 24, 2026Get ready to unleash your creativity at our annual Chalk Walk Competition on Friday, July 25th from 9 am to 6 pm! It's your chance to create stunning chalk art right on College Ave. Best of all, participation is completely free! Just bring your own chalk and any other materials you need.
Light the Night Market
Friday, August 28, 2026 $1500 - $15000Experience the magic of Light the Night Market as we illuminate Downtown Appleton with an enchanting open-air event. Dive into an array of exciting elements including mouthwatering food trucks, captivating arts and crafts vendors, interactive hands-on activities, mesmerizing street performers, lively live music, cultural exhibitions, and an abundance of glowing lights to illuminate the night.
10′ x 12′ sponsor booth space at the event. Logo on all promotional materials. Multiple event packages available upon request.
Fall Shop, Sip & Stroll Wine Walk
Thursday, October 1, 2026 Starting at $500Enjoy an exciting evening of shopping, wine sampling, prizes, and fun activities with Downtown Appleton retailers!
Sponsor booth set up at ADI Office. Include business materials or swag in bags given to all participants. Logo on all promotional materials. Complimentary event tickets.
Soup Walk
Saturday, October 10, 2026 Starting at $500Get ready for an event that truly kicks off the fall season—the annual Downtown Appleton Soup Walk! Stroll through Downtown Appleton and savor samples of delicious soups from participating businesses.
Logo on all promotional materials. Complimentary event tickets. Opportunity to attend and engage with participants.
Light the Night Market: Holiday Edition
Saturday, November 14, 2026 Starting at $500Join us to kick off the holiday season with an unforgettable evening of free fun and festivities at Light the Night Market: Holiday Edition! Enjoy live music and performances, a treat walk, window scavenger hunt, family-friendly activities, and so much more—all at no cost. This enchanting open-air event will light up Downtown Appleton with dazzling displays, mouthwatering food trucks, captivating arts and crafts vendors, interactive activities, and mesmerizing performers. Presented by Fox Communities Credit Union, the event stretches along College Avenue, and into the charming Houdini Plaza. Don’t miss out on this magical community celebration!
10’ x 12’ sponsor booth space at the event. Logo on all promotional materials. Multiple event packages are available upon request.
Small Business Saturday
Saturday, November 28, 2026 Starting at $1000Shop Small this season during Small Business Saturday on November 29! Participants will receive a passport either before the event or the day of the event, they will take it along with them on Saturday to participating Appleton businesses and get their passport stamped at 5 different businesses. When they have 5 stamps, they will hand in their passport at any participating business and they could be a lucky winner of one of over $4000 in prizes!
Logo on all promotional materials. Opportunity to attend and engage with participants.
One Stop Elf Shop
Friday, December 4 - Saturday, December 5, 2026 Starting at $500A safe and fun place for kids to shop for their loved ones with the help of an elf!
Logo on all promotional materials Opportunity to attend and engage with shoppers
Celebrate Downtown: Benefit & Awards Night
Tuesday, December 8, 2026 Starting at $1500You're Invited to Celebrate Downtown Benefit & Awards Night! Join us for an exciting evening featuring arts & entertainment, a unique culinary experience, silent auction, awards celebration and more! All proceeds will support Appleton Downtown, Inc. helping to fund our events and community initiatives throughout the year.
Speaking opportunity during the program. Logo on all promotional materials. Complimentary table of 8.
Dueling for Dollars Fundraiser
Friday, January 23, 2026Join us on Friday, January 23, for an unforgettable evening of laughter, music, and community spirit at the "Dueling for Dollars" Dueling Pianos Fundraiser benefiting Creative Downtown Appleton, Inc. At the heart of it all is our commitment to elevate the artistic heartbeat of Downtown Appleton. By supporting Creative Downtown Appleton, Inc., you become a vital part of the movement to enhance our community by creating more opportunities for everyone to access the arts, music, and culture that help make our Downtown thrive.
Death by Chocolate
Saturday, February 7, 2026 Starting at $500Get ready for a decadent day on the Avenue—Death by Chocolate is back! 🍫 Choose from two indulgent routes and stroll through Downtown, sampling delicious chocolate creations at each stop. Discover the perfect Valentine’s gift as you explore unique shops, savor sweets, and soak up the festive vibes! Tickets are $25/each.
Logo on all promotional materials. Complimentary event tickets. Opportunity to attend and engage with participants.
Avenue of Ice Carvings
Saturday, February 21, 2026 Starting $425Get ready for an icy adventure down College Avenue! Starting Friday, February 21, Downtown Appleton will come alive with stunning ice sculptures by Krystal Kleer Ice Sculptures, LLC, set up in front of our unique shops, restaurants, and boutiques.
Sponsor an ice carving design. Logo on all promotional materials.
Café Walk
Saturday, March 7, 2026 Starting at $500Stroll through Downtown and explore our cozy cafes and specialty shops, sampling an array of delicious treats—from rich coffee and refreshing teas to smoothies, boba, pastries, and more. Each stop offers a unique taste experience, perfect for warming up with friends or discovering your new favorite drink. Don’t miss this chance to sip, savor, and enjoy the best of Downtown’s cafe culture!
Logo inclusion on tickets, promotional pieces, and social media promotion and 6 event tickets.
Mini Golf on the Town
Saturday, April 11, 2026 Starting at $500Putt your way through Downtown Appleton as it transports into a mini golf course! Players will enjoy a unique hole of mini golf at a variety of Downtown bars and restaurants. Food and drink specials will be available at each location, plus enjoy the afterparty at D2 Sports Pub!
Logo on all promotional materials. Complimentary team registrations.
Cultural Cuisine Walk
Saturday, April 25, 2026 Starting at $500Explore a new Taste of Downtown event featuring a variety of cultural foods from Downtown Appleton restaurants. Take a trip around the world and taste the flavors from a variety of different cultures all in one great place!
Logo on all promotional materials. Complimentary event tickets. Opportunity to attend and engage with participants.
Spring Shop, Sip & Stroll Wine Walk
Saturday, May 2, 2026 $500Shop, sip, and stroll your way through Downtown Appleton—Derby style! Our special Kentucky Derby Wine Walk brings the charm of Derby Day to your favorite boutiques, complete with festive sips and fabulous hats. Enjoy an evening out with friends as you sample wines inspired by Derby traditions while browsing your favorite Downtown shops. And don’t forget to wear your best Derby hat!
Sponsor booth set up at ADI Office. Include business materials or swag in bags given to all participants. Logo on all promotional materials. Complimentary event tickets.
Light the Night Market
Friday, May 15, 2026 $1500 - $15000Experience the magic of Light the Night Market as we illuminate Downtown Appleton with an enchanting open-air event. Presented by Fox Communities Credit Union, one of our most popular events returns on Friday, August 28 from 5 - 10 pm. We're bringing back favorite features from past events, including food trucks, captivating arts and crafts vendors, interactive hands-on activities, mesmerizing street performers, lively live music, and an abundance of glowing lights to illuminate the night sky.
10’ x 12’ sponsor booth space at the event. Logo on all promotional materials. Multiple event packages are available upon request.
Craft Beer Walk
Saturday, May 16, 2026 Starting at $500Embark on a flavorful journey through Downtown Appleton during the one-and-only Craft Beer Walk of the year! This fall, we’re bringing all the fun into one unforgettable event—so now’s your chance to sip, stroll, and savor the best locally crafted beers around. Explore our vibrant breweries, restaurants, and bars, with each stop offering two 3 oz. pours of their finest brews—from bold IPAs to smooth stouts and everything in between. Plus, every attendee gets a commemorative Craft Beer Walk pint glass to use during the event and take home as a souvenir. Don’t wait—there’s only one Craft Beer Walk this year, and you won’t want to miss it!
Logo on all promotional materials. Complimentary event tickets. Opportunity to attend and engage with participants.