The economic well-being of the central business district of Downtown Appleton is one of the most important charges of Appleton Downtown Inc (ADI). ADI, a not-for-profit organization, works with the City of Appleton's Community Development Department to recruit new business and promote the retention of existing businesses in the Downtown area. ADI has many Downtown development tools at its disposal to help maintain economic well-being, including:
Designed to support and enhance the marketing of your individual business and marketing of the district by matching your advertising dollars with both BID grant funds and media partner support. Applications are available to download or pick up at the ADI office.
TIF Enhancement Grants and Area Business Enhancement Grants
Funded by the City of Appleton, this program encourages investments in exterior improvements to commercial properties. Business Enhancement Grants are available for up to $7,000 maximum grant per project with a fifty-percent (50%) match required by the applicant. Applicants may use ADI Façade Grant funds for twenty-five percent (25%) of the applicant match amount. More information about the grants can be found on the City of Appleton's website.
College North Neighborhood Plan
Provided by the City of Appleton, this plan explains what the vision is for the College North Neighborhood. More information about the program can be found on the City of Appleton's website.
Downtown Market Study
Completed in 2016 by Redevelopment Resources provides an analysis of comparable data and trends both regional and national, estimated projections in a variety of market segments, community profile and demographic data. A full Downtown market analysis and an executive summary are available.