Not-for-Profit Community Coalition in Appleton

Based in Northeast Wisconsin, Appleton Downtown, Inc. (ADI) is a not-for-profit community coalition dedicated to an economically strong, safe, attractive and exciting downtown.

ADI's mission is to make Downtown Appleton a vibrant and accessible destination for business, learning, living and leisure!

Click here to see ADI's 2023 BID Work Plan.

Download our 2022 Annual Report and learn more about what we do.

ADI takes a leading role in keeping the area clean. We work closely with the City of Appleton Public Works Department to keep the central city a clean and attractive place to work or play. Whether it's monitoring garbage and recycling container areas or just being the go-to person when a problem creeps up, ADI makes keeping the area clean a top priority. Find out about the C.A.R.E. Program and what they are doing to  make a difference!

When it comes to safety, Appleton has been ranked as one of the nation's safest cities. ADI has worked closely with businesses and the Appleton Police Department and developed the Downtown Watch Program, which is making an already safe area even more secure.