From Family Activities to Fresh Produce and FUN!

When you visit the Fox Cities, there's always something going on in Downtown Appleton. Throughout the year, thousands of people come to this Wisconsin destination for fun, food and entertainment making it One Great Place!

Please note: Due to the coronavirus pandemic, many events have been canceled or reimagined.  Check in often to see the latest happenings in Downtown Appleton and be sure to follow us on Facebook regarding new announcements!

Here's a quick look at Downtown Appleton's community calendar of Annual Events:

Golden Ticket Giveaway!
January 11 - 31, 2021
The holiday season has passed, but that doesn't mean your supporting local businesses efforts should!  The Wisconsin winter is here and we need to continue to do our part for the local economy & community by shopping, dining, and supporting small!  Let's keep the momentum from the holidays going with a fun, NEW way to spend dollars locally for a chance to win Golden Tickets! CLICK HERE to learn how you can enter to win.

Death By Chocolate To-Go Boxes
Preorder of boxes begins January 25, 2021

This year, our annual Death by Chocolate event gets a twist! Preorder a box of specialty chocolate treats from different downtown local businesses! It will be the perfect Valentine's Day gift for the dessert-lovers in your life. (Preorder begins Monday, January 25 with pick up of boxes on Feb. 12 & 13)

Avenue of Ice
Starting Friday, February 19, 2021
Show your local love for Downtown Appleton starting Friday, February 19 while strolling and enjoying ice sculptures in front of the unique boutiques, specialty shops and restaurants. Stop in the small businesses to enjoy featured winter items to warm up including hot chocolate, hats & scarfs, winter brews, and so much more!

Vacation Destination
March 4-6, 2021
"Travel around the world" when you visit businesses featuring destinations complete with decorations, special offers and more. The more destinations you visit, the more chances you have to win fabulous prizes. Bon Voyage!

Annual Meeting & Report - Virtual
Wednesday, March 24, 2021
Join us virtually to hear the highlights of the past year as well as our plans for 2021!

Memorial Day Ceremony
May 31, 2021
Appleton’s annual Memorial Day Moment of Remembrance Ceremony WILL occur virtually (as it did in 2020) on Monday, May 31, 2021 and will be viewable via live-stream on the WFRV and the Appleton Memorial Day Parade Facebook pages

Downtown Creates...
Third Friday of the month: May-August 2021
Explore and enjoy rhythm & music, performing arts, visual arts, art of food, art of fashion, and more.  Join us for exciting, open-air, walkable activities that will be full of creativity the third weekend April through August.

One Great Give
May 3-9, 2021
Support Downtown Appleton May 3-9, 2021 as the Downtown Appleton businesses support area non-profits for a full week of ONE GREAT GIVE! What better place than Downtown Appleton to buy that special Mother's Day, graduation or bridal gift, go out for a great dinner or lunch or maybe make it a full night on the town?  Give back to our community while you Shop, Dine, and Play!

Downtown Trolley
Running Thursday - Saturday, June-September; it's the perfect way to get around Downtown and to our beautiful Riverfront. Take the trolley to enjoy the sights, sounds and delicious smells of our great area.

Flag Day Parade
Saturday, June 12 at 2 pm
Come enjoy the United States' oldest Flag Day Parade as we celebrate America with bands, floats and other displays. The Appleton parade route starts at Oneida Street on Wisconsin Avenue and heads west to State Street then south to College Avenue.  It continues east and then turns north on Drew Street to the City Park.  Applications for the Parade will be available in spring.

Street Music Week, a program of Heid Music
June 14-18, 2021
Enjoy musicians performing up and down College Avenue from noon to 1 p.m.  All tips will be donated to Feeding America of Eastern Wisconsin.

Downtown Appleton Farm Market
Outside on College Avenue...Every Saturday, June 19-Saturday, October 30; 8:00 am-12:30 pm (no market Saturday, September 25)

Experience the area's largest Farm Market with more than 150 vendors selling fresh produce and flowers, exotic meats and cheeses, breads and baked goods, specialty foods and handcrafted items along with live music!
Inside City Center...2021 TBD

Summer Thursdays & Fridays, June 17-September 30, 2021
Enjoy live music during your lunch break! Just the right amount of music for the middle of the day.
Heid Music Summer Concert Series
Jones Park, Summer Thursdays, July 1 - September 30, 2021
Move, groove and relax to the rhythm of the region's hottest live bands during free concerts. Before or after you are Downtown enjoying the live music, visit one of our 70+ local restaurants or bars and clubs for a bite to eat or something cool to drink.

Children's Parade, a program of The Building For Kids
Wednesday, July 28
Celebrate summer by participating in this favorite family activity - the Downtown Appleton Children's Parade. Everyone is welcome to attend. Register at

Art At The Park, a program of The Trout Museum of Art
July 24-25, 2021
Check out artists' wares, grab a bite to eat or just sit back and relax to the music during Appleton's premier arts and entertainment festival held in and around City Park.

Mile of Music, a program of Mile of Music
August 5-8, 2021
900+ Live Performances, 70+ Venues, 1 Great Mile of Music!

Downtown Craft Beer Walk
August 27-28, 2021
Downtown bars & restaurants are sampling craft brews from a variety of breweries! Purchase your ticket to walk, taste, and enjoy the downtown district and new craft beers!

A Taste Of Downtown Golf Outing
Reid Municipal Golf Course, Wednesday, September 1
Enjoy delicious tastes from a variety of Downtown restaurants plus 18 holes of golf, contests, prizes and more! Member businesses and the public are invited!

I'm Worth It
September 7-12, 2021
Downtown shops, salons/spas, attractions, and bars/restaurants will be offering great retail therapy, self-care activities, and ways for YOU to be pampered and relax with an “I’m Worth It” motto.  You ARE worth it and what better way to treat yourself than be spending time enjoying the local businesses who are ready to help spoil you!

Mini Golf On The Town
Saturday, September 11, 2021 - 1-6pm
Play a hole of mini-golf at a variety of Downtown bars and when you've completed 9 holes, gather at the "19th Hole" for a fun party and prizes!  Team costumes, drink specials, and fun are all par for the course!

Irish Fest of the Fox Cities
September 17 & 18 - Jones Park
The Inaugural IrishFest of the Fox Cities is a celebration of everything Irish and Celtic. This 2-day festival features 2 stages, 18 musical performers, 3 dance teams, and 2 Irish sports clubs from right here in the Fox Valley. we'll even have canines native to the Irish homeland. Food and Fun for all ages! Come get your green on!

License To Cruise & Octoberfest*, a program of the Fox Cities Chamber of Commerce
September 24 & 25 - Watch their Facebook page for updates.

Ladies Night Out! Shop, Sip and Stroll
Thursday, October 7, 2021, 4-9pm
Enjoy a night out on the town with all your ladies!  Shop the many unique boutiques and specialty shops in downtown Appleton with great specials just for you, all while tasting Wisconsin wines at each stop!
Soup Walk
Saturday, October 16, 2021
Enjoy this annual event featuring Downtown restaurants and their best soups! Try a taste at each of the different venues and vote for your favorite at your last stop!   Tickets just $20 each, but quantities are limited.
ADI Awards Celebration
2021 TBA
Celebrate with us and honor deserving businesses!

Downtown For The Holidays:
Light Up Appleton Window Walk
2021 TBA
The unveiling of holiday spirit in Downtown Appleton!
Stroll the Avenue to view the decorated windows of Downtown Appleton decorated to this year's theme, Hope for the Holidays. Enjoy Light Up Appleton as you stroll the Avenue and learn how different cultures celebrate using light!  Cultural signs will be displayed in store front windows sharing their stories and traditions.

Downtown Appleton Christmas Parade
Tuesday, November 23, 2021
Details TBA

Small Business Saturday
Saturday, November 27, 2021
Details TBA

Community Public Market
One Great Place for Community Gathering
2021 TBA
Join us to explore vendors and offerings in Farm Market Square, Artisan Alley, Wellness Walkway, Tasty Trail, Retail Road, and Play & Learn Lane.  Experience live music, retail shopping, delicious food, family-friendly activities and so much more!

Please note: per City of Appleton ordinance, no pets are allowed at any special events.

For more information on what is happening in the Appleton, Wisconsin area, check out: