The Alley Project at The History Museum at The Castle
Help us create Appleton’s first art alley featuring a mural that pays homage to Wisconsin’s love affair with the bicycle.

More information available at:

The Alley Project has all of the ingredients to create an energetic new space for Mile of Music -- public art, food trucks, beer, and live music. The project’s capstone is a large-scale work of art produced by acclaimed muralist and Appleton resident Chad Brady. Your support will help fund the mural that will continue to beautify the alley during Mile of Music and beyond. Our intent is to crowdsource most of the funding for this project. #alleyproject

What is the design? Chad is creating a mural incorporating elements of the outdoors and active living to celebrate how we engage the area’s natural landscape. The primary theme focuses on the simple pleasure of riding a bicycle and how that can connect people to the outdoors. Part of the design will include lighted elements for the weekend of Mile of Music.

Why a bicycle themed mural? Wisconsin has a long love affair with the bicycle that dates back to the state’s first ride in January 1869. The state has also produced the first rails-to-trail program, manufacturers of leading bicycle brands, notable racers, national advocates, and many people who incorporate cycling into their daily lives. All of this will be celebrated in the museum’s next exhibit – Shifting Gears: A Cyclical History of Badger Bicycling (opens November 2015). This event will be our public launch of the coming exhibit. The mural will also compliment Appleton’s hosting of the Wisconsin Bike Summit organized by the Wisconsin Bike Fed in November 2015.

Who are our partners? This is truly a community effort. Our partners include Pulse Young Professionals, Young Space, Wriston Art Center Galleries, and Mile of Music. Jansport has also contributed funding for the live performances and part of the alley costs.

What happens after Mile of Music? The mural will remain an attractive part of the vibrant downtown for two-years serving as a beautification and outdoor meeting space for the 300 block of E. College Avenue, draw attention to Shifting Gears, and a tribute to making the city a friendlier place for pedestrians and people who bicycle.

More about Mile of Music:

View some of Chad Brady’s past work:

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