News Release


(APPLETON, WI)— Those attending Light Up Night® presented by the Trout Museum of Art on Friday, November 10, will want to be sure to stop at the Creative Parklet, located next to Copper Rock Coffee Co. at 210 W. College Avenue from 6:00 p.m. to 7:00 p.m. to play the Tundraland Spin to Win Game for the opportunity to win prizes including one of two hundred available $25 Downtown Appleton Gift Certificates. These gift certificates are being provided by Tundraland, Downtown Appleton’s 2017 Star Supporter, to encourage early holiday shopping since they will expire on Nov. 21, 2017.

While at the Parklet, visitors will also be entertained with live music and a lighted hula hoop performance. Patrons are also encouraged to enjoy the activities and decorated windows throughout the Downtown from 5:00 p.m. to 8:00 p.m. that eveningIMG_0028

The 34 participating merchants’ windows will be decorated based on a favorite holiday song lyric. This year, ten of the windows will feature designs created by local students ages 7 through 14. No matter the temperature, many of the participating businesses will be open until 8:00 p.m. and have special offers, gifts and sweet treats to get the season off to a warm start. Participating merchants will also accept votes for favorite windows and entries for chances to win a $200 Downtown Shopping Spree – just in time for Christmas!

“Downtown Appleton is a great place all year long, but we all agree that it really shines during the holiday season,” explained Anne Wiegman, Marketing Director for Appleton Downtown Inc. “The businesses love to creatively welcome in the season and help customers get in the holiday spirit. With seventy unique boutiques and specialty shops, Downtown Appleton is the perfect place to find just the right gift for everyone on your list.”


Wiegman also reminds patrons that the Downtown Appleton Gift Certificates which expire on November 21, 2017, can be used not only at retail shops, but also at the seventy pubs, clubs and restaurants – one of which would be the ideal location for your next celebration or relaxation.

Additional highlights of the holiday season in Appleton’s Downtown include:

  • Downtown Appleton Christmas Parade, Tuesday, November 21; 7:00 p.m.
  • One Stop Elf Shop, in conjunction with the Indoor Market, Saturdays, November 25-December 23; 9:00 a.m. to 12:30 p.m.
  • Small Business Saturday, November 25; all day
  • Handcrafted Holiday Gift Market, Saturday, December 16; 9:00 a.m. – 1:30 p.m.; second andthird floors of City Center
  • Holiday Fun Fest, Saturday, December 16; 10:30 a.m.-1:30 p.m.; inside City Center; featuringvisits with Santa, cookie decorating with Mrs. Claus, games, and activities plus horse-drawn wagon rides throughout Downtown

A Downtown for The Holidays Guide listing all the activities and events this season is available for download from the Appleton Downtown, Inc. website, the-holidays/ and from Downtown businesses.

For more information on the Window Walk, as well as all the upcoming seasonal events, contact Anne Wiegman of Appleton Downtown, Inc., by calling (920) 954-9112, or email

ADI is a non-profit advocacy source for the businesses and merchants of Downtown Appleton, presenting the weekly Appleton Indoor Farm Market and a host of other events. For more information about ADI and/or a complete listing of upcoming Downtown happenings, visit ADI’s new website,, or check them out on Facebook at the Appleton Downtown and Downtown Appleton Farm Market Fan Pages, or on Twitter @dwtnappleton.

©2024 Appleton Downtown, Inc. All Rights Reserved.

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