General Public & Farm Market Visitor Questions for the 2020 Season

What guidelines are in place for the 2020 summer season to keep vendors, staff, and customers safe?
The safety of all that attend the Downtown Appleton Farm Market is our top priority.  Please take a peek at the procedures the Farm Market Staff and Vendors have in place and what we are asking you as a market shopper to do as well - click here.

We have worked closely with the City of Appleton Health Department and we have also modeled our guidelines based on the guidelines provided from the WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION. If you are interested in reviewing their recommendations, click here.

Are there alternative ways to shop the market vs shopping in person?
Yes! Pre-Purchased, Low-Contact, Pick Up will be available starting July 4. For an alternative way to shop the market and still support your local farm vendors from the comfort of your home, you can shop throughout the week direct with them and then pick it up Saturday mornings in the designated pick up location!

How it works:

  • Throughout the week, shop directly with our vendors for the items you need from our online database (Database of vendors participating in the low-contact pick up - click here)
  • Work with that vendor directly to purchase and pay in advance. (No payment transactions will be made on Saturday at the pickup location)
  • Then Saturday morning between 9:30-11:30am, drive or walk through the pickup location (behind City Center on Oneida Street – click here for map) to pick up your items from Farm Market staff (who will be wearing masks).

When and where is market?
The outdoor Farm Market season will begin Saturday, July 4 and continue outside through Saturday, October 31.  Market will run every Saturday morning from 8:00am to 12:30pm.

What will I find at market?
To start the season, we are limited to only produce, baked goods, and carryout food vendors.  As the season progresses, we will notify if additional vendors such as arts/crafts are able to join. At this time, no additional programming such as nonprofits, musicians, games/hands on activities will be allowed. Be sure to watch for our weekly vendor map/schedule so you can locate who you would like to purchase from ahead of time to make for a quick and efficient trip.

What will the market layout look like this year?
The market will keep the same footprint, stretching 4 blocks down College Avenue (from Appleton Street to Drew Street).  There will also be 10ft of physical distance between each vendor booth.  So, while the number of vendors is less (approximately 80 vendors), the event layout will remain very similar to allow for the safe distancing practices.  Be sure to watch for our weekly vendor map/schedule so you can locate who you would like to purchase from ahead of time to make for a quick and efficient trip.

Why is there no music?
While we would love to have musicians join us at market, at this time, no live music will be present.  This is another safety measure to keep market shoppers moving through the market quickly and to assist with the number of people at the event.

I see hot food/food trucks are going to be present, so why can I not eat the food while there?
All food at market will be pre-packaged for carryout.  We ask you to take your product home and eat outside of the market.  This again, will allow you to come to market, grab what you need, and head out until the following week – the quicker folks move through market, the safer it will be for everyone attending.

Is EBT offered at market?
Yes, we do accept EBT (Food Share) cards at market. Recipients can swipe their card at the information booth located in center of market and receive wooden $1 tokens to shop at market to supplement their grocery assistance with fresh local produce, meat, cheese or bakery.

Accepted EBT vendors have approved signage and can assist with questions. Because tokens do not expire, you can use them throughout the season or even inside at the Indoor Market. We can ONLY accept tokens with our market logo on them, as that is the only way we can reimburse the farmer.  Tokens will be sanitized every week prior to market on Saturdays.

Where is the Information Booth?
The Information Booth is a great resource for Farm Market goers.  You can learn all about special events happening, pick up new magazines and maps, swipe your EBT cards for tokens, plus it is a great place to ask a Downtown Appleton Farm Market staff member where you can find certain products and/or your favorite vendor! During the Outdoor Market, the booth is located outside City Center Plaza's main entrance (intersection of College Ave and Oneida St).

Can I bring my pet?
Sorry, no pets are allowed. Per City Ordinance 10-47, pets are not allowed at ANY special events. Violators may be fined $186.00

Where can I park?
There is no reserved parking for vendors or shoppers. Here are your parking options while downtown.

  • The Appleton Public Library parking lot on Washington St (metered parking)
  • One of the other 3 parking ramps downtown: Red (Red Lion), Green (PAC) and Yellow (East on Washington St)
  • ..any of the available parking meters on College Ave and neighboring streets

Click here for additional information about downtown parking.


What are the dates of market?
Saturdays: Market is outside every Saturday mid-June through October, then moves inside City Center Plaza November to January. The Community Public Market occurs once a month, February to April.  There is NO market on Octoberfest weekend (last Sat. of Sept).

Where is market?
Saturday: June-Oct.: Outside on College Avenue; Appleton to Drew Street plus vendors in Houdini Plaza and Oneida Street (south of College). Nov-Jan: Inside City Center located at 10 College Avenue. Once a month Feb-Apr: Community Public Market, Inside Fox Cities Exhibition Center

What are the hours?
Saturday: 8 a.m. – 12:30 p.m. (June-Oct.)
Saturday: 9 a.m. – 12:30 p.m. (Nov.-Jan.)
Saturday: 9 a.m. – 3 p.m. (Feb.-Apr.)

Is EBT offered at market?
Yes, we do accept EBT (Food Share) cards at market. Recipients can swipe their card at the information booth located in center of market and receive wooden $1 tokens to shop at market to supplement their grocery assistance with fresh local produce, meat, cheese or bakery.
Accepted EBT vendors have approved signage and can assist with questions. Because tokens do not expire, you can use them throughout the season or even inside at the Indoor Market. We can ONLY accept tokens with our market logo on them, as that is the only way we can reimburse the farmer.

Where is the Information Booth?
The Information Booth is a great resource for Farm Market goers.  You can learn all about special events happening, pick up new magazines and maps, swipe your EBT cards for tokens, plus it is a great place to ask a Downtown Appleton Farm Market staff member where you can find certain products and/or your favorite vendor! During the Indoor Market, the booth is located right next to Tropical Smoothie Cafe.  During the Outdoor Market, the booth is located outside City Center Plaza's main entrance (intersection of College Ave and Oneida St). During the Community Public Market, the booth is located in the pre-function space as soon as you go down the escalator to the ground floor.

Can I bring my pet?
Sorry, no pets are allowed. Per City Ordinance 10-47, pets are not allowed at ANY special events. Violators may be fined $186.00

Is there a place to park?
There is no reserved parking for vendors or shoppers. We recommend parking in the ramps downtown, so you don’t have to worry about how long you spend enjoying the market.

  • The Appleton Public Library parking lot on Washington St (metered parking)
  • One of the other 3 parking ramps downtown: Red (Red Lion), Green (PAC) and Yellow (East on Washington St)
  • OR...any of the available parking meters on College Ave and neighboring streets

Click here for additional information about downtown parking.

Potential  Farm Market Vendor Questions

How do I become a vendor?
It is an application process that is dependent on what you’re selling. All items must be hand-crafted or hand-grown to be eligible to participate. We have three different applications. Due to the high volume of interest, we do have a waiting list, with several categories capped off.

What is the cost?
On Saturdays, a single 10’ x 12’ stall the fee is $50/day. A double 20’ x 12’ sized stall fee is $80/day. Booths at the indoor market are $25 each.

What is the size of a booth?
Depending on availability, there are three different sized booths, but most booths are 10’ wide and 12’ deep.

How do I obtain a WI Sellers permit?
There is an online application available through the state for a permit: http://www.revenue.wi.gov.  We highly recommend you apply & receive a number, as we are required by law to submit all of your information from your application as you participate.

Why isn’t the application online?
Due to our extensive waiting list, we are currently not accepting applications, but would love to add you to our waiting list. Click here to find out how to get on the waiting list.