Downtown Appleton Farm Market FAQs

General Public & Farm Market Visitor Questions

When and where is market?
The outdoor Farm Market season will begin Saturday, June 3 and continue outside through Saturday, October 14. Market will run every Saturday morning from 8:00am to 12:30pm (exception: no farm market on Saturday, September 30 due to Octoberfest).

What will I find at market?
We are excited to share that the 2023 season will welcome back all types of vendors! From produce, baked goods, and food vendors to arts/crafts and additional programming such as nonprofits, musicians, and more. If there is a specific vendor or item you would like to purchase from please visit the information booth for more details.

What will the market layout look like this year?
The market will keep the same footprint, stretching 4 blocks down College Avenue (from Appleton Street to Drew Street) and also utilize Houdini Plaza. If there is a specific vendor or item you would like to purchase from please visit the information booth for more details.

Will there be music?
Yes! We will have a few musicians each week spread out throughout the farm market footprint.  If you are interested in performing at market, please click here for more details.

Is EBT offered at market?
Yes, we do accept EBT (Food Share) cards at market. Recipients can swipe their card at the information booth located in center of market and receive wooden $1 tokens to shop at market to supplement their grocery assistance with fresh local produce, meat, cheese or bakery.

Accepted EBT vendors have approved signage and can assist with questions. Because tokens do not expire, you can use them throughout the season or even inside at the Indoor Market. We can ONLY accept tokens with our market logo on them, as that is the only way we can reimburse the farmer.

Where is the Information Booth?
The Information Booth is a great resource for Farm Market goers. You can learn all about special events happening, pick up new magazines and maps, swipe your EBT cards for tokens, plus it is a great place to ask a Downtown Appleton Farm Market staff member where you can find certain products and/or your favorite vendor! During the Outdoor Market, the booth is located outside City Center Plaza's main entrance (intersection of College Ave and Oneida St).

Can I bring my pet?
Sorry, no pets are allowed. Per City Ordinance 10-47, pets are not allowed at ANY special events. Violators may be fined $186.00

Where can I park?
There is no reserved parking for vendors or shoppers. Here are your parking options while downtown.

• One of the other 3 parking ramps downtown: Red (Hilton Appleton Paper Valley Hotel), Green (PAC) and Yellow (East on Washington St)
• Any of the available parking meters on College Ave and neighboring streets

Click here for additional information about downtown parking.

Potential  Farm Market Vendor Questions

How do I become a vendor?
It is an application process that is dependent on what you’re selling. All items must be hand-crafted or hand-grown to be eligible to participate. We have three different applications. Due to the high volume of interest, we do have a waiting list, with several categories capped off.

What is the cost?
On Saturdays, a single 10’ x 12’ stall the fee is $50/day. A double 20’ x 12’ sized stall fee is $80/day. Booths at the indoor market are $35 each.

What is the size of a booth?
Depending on availability, there are three different sized booths, but most booths are 10’ wide and 12’ deep.

How do I obtain a WI Sellers permit?
There is an online application available through the state for a permit: http://www.revenue.wi.gov. We highly recommend you apply & receive a number, as we are required by law to submit all of your information from your application as you participate.

Why isn’t the application online?
Due to a high volume of interest, our application process is dependent on what you are selling. We currently have a waiting list with several categories capped off. Click here to find out how to get on the waiting list.