welcome to downtown appleton, mile of music fans

While you are hearing listening to a variety of great original music, take some time to explore all of the amazing things that Downtown Appleton has to offer! Click on each heading below to learn more about the different things that make Downtown Appleton… One Great Place! 


When it comes to shopping, the locally-owned retailers along College Avenue have a variety of unique offerings guaranteed to make sure you’ll find what you’re looking for! Click here for a list of shops.

Visit the following businesses during select hours for Sidewalk Sales available JUST FOR YOU! 

  • Casting On (305 E. College Ave.) – Fri. 9 a.m. – 3 p.m., Sat. 10 a.m. – 2 p.m. and Sun. 11 a.m. – 1 p.m. 
  • Eroding Winds (229 E. College Ave.) – Fri. 11 a.m. – 7 p.m., Sat. 11 a.m. – 6 p.m., Sun. 12 – 4 p.m. 
  • Lillians of Appleton (115 E. College Ave.) – Sat. 9 a.m. – 4 p.m. 
  • Heid Music (308 E. College Ave.) – Fri. 10 a.m. – 5 p.m., Sat. 10 a.m. – 4 p.m. 
  • Beatnik Betty’s Resale Butik (214 E. College Ave.) – Fri. & Sat. 10 a.m. – 5 p.m.
  • Eclectic Candle Company (215 W. College Ave.) Fri. – Sun. 10 a.m. – 7 p.m. 
  • burö atelier (101 W. College Ave.) – Fri. 10 a.m. – 4 p.m., Sat. 10 a.m. –  p.m. 

  • DVSN 1 (113 E. College Ave.) Sat. 8 a.m. – 12 p.m.
  • Sugar Rushlow Boutique (129 E. College Ave.) – Fri. Sat. & Sun. 10 am. – 6 p.m. 
  • Angels Forever Windows of Light (310 W. College Ave.) Thurs. & Fri. 12 – 7 p.m. – $10 psychic readings and Fri. 12 – 7 p.m. & Sat. 12 – 5 p.m. – $25 henna tattoos on the sidewalk 


With over 50 eateries, 30 pubs, and 8 coffee shops Downtown Appleton has food, drinks and fun to match your taste buds and your mood. Dine inside or visit a variety of outdoor dining locations. Click here for a list of coffee shops and eateries.


Murals, sidewalk poetry, sculptures, DIY classes, galleries & museums are just a few of the artistic encounters that will inspire and brighten you Downtown stroll. Click here for a list attractions and activities.


Massages, a new haircut, clean beauty products or maybe event sensory deprivation float therapy. With this kid of selection, you will find the perfect fit to help you refresh, relax and renew. Click here for a list of services.


Downtown Appleton offers a variety of safe, convenient parking options, including metered street parking, multiple parking garages and off-street parking at select businesses. Click here for parking information. 


The Downtown Guide is a printed publication listing Downtown Appleton’s Shops on the Avenue, restaurants, bars, attractions, events, and more. It’s filled with information on what makes individual businesses and all of Downtown One Great Place! Grab a copy of the guide at our office (333 W. College Ave., Suite 100 inside the Hilton Appleton Paper Valley Hotel), Houdini Plaza or Jones Park. Click here to access the Downtown Guide digitally.


Are you looking for recommendations Downtown? Visit our office and one of our staff members would be happy to help! We are open 8:30 a.m. – 4:30 p.m. Mon. – Thurs. and 8:30 a.m. – 3:30 p.m. Fri. 

Address: 333 W. College Avenue, Suite 100. We have an entrance off of College Avenue and through the Hilton Appleton Paper Valley Hotel lobby (a Mile of Music venue!) 


Are you looking for more information about Mile of Music? Click here to visit their website.

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