DISCOVER DOWNTOWN like never before!
Get a behind-the-scenes look at some of the GREAT businesses located here in downtown. Get to know the owners and their products from checking out their answers to a series of fun questions!
What is the name of your business and who is the owner(s)?
Mile of Music, produced by Willems Marketing & Events!
What service(s) and/or product(s) do you offer?
We bring free, live original music to people of all ages and an overall good vibe to downtown during the four-day festival in August!
Additionally, we have music at our year-round events. Those are either free or low-cost so that all music fans can enjoy great music from up-and-coming bands.
What inspired you to start your business?
Our goal was to bring people to downtown and into local businesses to experience what business owners have to offer! We also wanted to provide something that would make life (even more) interesting in the Fox Cities…something to look forward to each summer. Nothing says community like live music, and we wanted to build on that.
What are 3 words that describe your business?
If your business had a theme song, what would it be?
We have way too many original tunes from our artists to choose from. ☺
What's the best piece of advice you've ever been given?
“If you try to be everything to everyone, you become nothing at all.”
What's something about your business nobody knows?
Well if we say it, then doesn’t everyone know?
What do you love most about being in Downtown Appleton?
Willems Marketing & Events has been based in Downtown Appleton from its start in 1999, so we knew there was no other place that would embrace the crazy idea that became Mile of Music like Appleton would! This community has absolutely exceeded our expectations.
If you could share a meal with any 4 individuals, living or dead, who would they be and why?
Everyone on our team had different answers…so we’ll list a few here (and keep it music themed). 😊 Prince, Aretha Franklin, Jimi Hendrix and Kanye West.
What 3 items would you take with you on a deserted island?
Pizza, beer (both from Stone Arch, please!) and a boombox with a loaded 5-CD changer of Mile of Music artist albums!
If you had to describe your business as an animal, which one would it be?
We’d be a Yellow-Bellied Sapsucker, because that’s the name of one of our artists and birds have their own music!
Something else fun and unique about your business you want to share?
Mile of Music is a four-day festival, but we also bring back bands and up-and-coming artists you should know all year long! For more on that, check out Mile of Music Presents!
Learn more about Mile of Music and plan your next concert, check them out on Facebook! Click here.